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When you have nothing, the rewards in reinventing an industry look huge--making the risk look worthwhile. International Marketing Review, 15(1): 45-60. Ceased publication in 1969.) 1952 Pearce Kelley and Kenneth Lawyer's Case problems in small business management published by Prentice-Hall. (First small business trade book, contained short cases about small businesses). 1961 McClelland's The Achieving Society published. 1961 Halsey Broom's Small business management published by Southwestern. (This is the first small business textbook, and remains in publication, with Justin Longnecker as Broom's successor.) 1963 Journal of Small Business Management (JSBM) begins. 1965 Schrage's "The R&D entrepreneur: profile of success" comes out in Harvard Business Review. (First major work on high-technology entrepreneurship.) 1967 Norman Smith's The entrepreneur and his firm published. (First research contrasting high-growth entrepreneurs to slower-growth small business owners.) 1969 McClelland and Winter's Motivating economic achievement published. 1970 First major academic research conference, Symposium on technical entrepreneurship, chaired by John Komives and Arnold Cooper at Purdue. (Library of Congress call Number 72177979 //r883). 1971 Peter Kilby's Entrepreneurship and economic development published. (Seminal early compilation of entrepreneurial theory and research.) 1971 "Black is beautiful, is it bountiful?" by Jeffry Timmons comes out in Harvard Business Review. (First major published work on minority entrepreneurship.) 1973 Lawrence Klatt's Small business management: essentials of entrepreneurship published. (One of the first texts to cross over from small business to entrepreneurship.) 1972 New Business Ventures and the Entrepreneur text with cases first published. (First entrepreneurship case text.) 1974 Gordon Baty's Entrepreneurship: playing to win (Reston Publishing) is first published. (The first trade volume to get significant use in entrepreneurship classes - also one of the first texts devoted exclusively to the contemporary approach to entrepreneurship.) 1975 Leon Danco's Beyond survival: a business owner's guide for success (Reston Publishing) and Benjamin Becker's and Fred Tillman's The family owned business (Commerce Clearing House) published. 1976 American Journal of Small Business (after 1988, Entrepreneurship: Theory & Practice) first published. 1977 Entrepreneur Magazine begins publication. 1983 The Business of Art first published. 1984 Robert Hisrich and Candida Brush publish "The women entrepreneur: management skills and business problems" in JSBM. (First major work on women entrepreneurs.) 1985 Journal of Business Venturing begins publication. 1982 Peter Drucker's Innovation and Entrepreneurship first published. (This volume legitimized entrepreneurship among traditional Business School faculties and greatly increased the visibility of entrepreneurship among Business school alumni.) 1986 Advances in the study of entrepreneurship, innovation and economic growth begins publication 1987 David Birch's Job creation in America first published. (Provided impetus for government interest in entrepreneurship as the engine of economic growth). 1988 Family Business Review begins publication. 1989 Special Issue of Entrepreneurship: Theory & Practice on the infrastructure of the academic discipline of entrepreneurship. 1994 First of 3 special September issues of Simulation & Gaming appears on entrepreneurship education.
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