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The lowest 10 percent earned less than $33,530, and the highest 10 percent earned more than $120,460. Any large scale activity must first be tested and the response measured for quantity and profile. is the average companies save per year by investing more in inbound marketing vs. outbound. 84% of B2B marketers use social media in some form. (Aberdeen) The majority of marketers (59%) are using social media for 6 hours or more each week. (Social Media Examiner) 83% of marketers indicate that social media is important for their business. (Social Media Examiner) 53% of social media marketers don't measure their success. (Awareness, Inc.) 52% of marketers cite difficulties in accurately measuring ROI as their biggest source of frustration in social marketing. (Adobe) 96% of social media managers measure number of fans and followers, 89% measure traffic, 84% measure mentions, 55% track share of voice, and 51% track sentiment. (Awareness, Inc.) 42% of marketers say Facebook is critical or important to their business. ( State of Inbound Marketing, 2012) 62% of marketers said social media became more important to the marketing campaigns in the last 6 months. ( State of Inbound Marketing, 2012) Social media has a 100% higher lead-to-close rate than outbound marketing. ( State of Inbound Marketing, 2012) Companies that acquired customers from Facebook: B2C is 77% and B2B is 43%. ( State of Inbound Marketing, 2012) 80% of US social network users prefer to connect to brands through Facebook. ( State of Inbound Marketing, 2012) Ratio of views to share of Facebook comments: 9:1. (Buzzfeed) Auto-posting to Facebook decreases likes and comments by 70%. (Digital Buzz Blog, 2012) As of July 2013, Facebook is the most popular social network in the United States. (Nielsen) Google+ attracted 20 million users within the first 3 weeks of its launch. (comScore) As of January 2012, Google+ accounted for .22% of referral traffic, falling from .24%. (Shareaholic) Websites using the +1 button generate 3.5x the Google+ visits than sites without the button. ( HubSpot ) Over 40% of marketers report that Google+ is "useful to critical" for their business. ( HubSpot State of Inbound Marketing, 2012) Pinterest is now the 3rd most popular social network in the U.
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